Why Certain Strains Become Popular Quickly – Hype Cycles, Influencer Effects, and Cultural Relevance

The cannabis industry moves fast. One month, a strain like Zkittlez is the talk of the town, and the next, everyone is chasing after RS11 or Blueberry Cruffin.

Beyond THC: The Rise of CBG-, CBC-, and THCV-Dominant Strains

The cannabis industry is steadily moving beyond THC as the sole measure of value.